Career Success for Generation Y
July 19, 2010
Members of Generation Y, from ages 15 to 31, are entering the workforce in large numbers, similar to their parents’ generation, the Baby Boomers. Gen Y makes up nearly one-third of all Americans living today. Born after 1980, they’re now pouring into the work world with values, aspirations, and approaches that differ markedly from their parents and coworkers.
Tamara Erickson, author of Plugged In: The Generation Y Guide to Thriving at Work, explains the forces affecting attitudes and behaviors in earlier generations — Traditionalists (born 1928-1945), Boomers (born 1946-1964), and Generation X (born 1965-1980) — so Gen Y can start relating more productively with bosses, peers, and employees.
In her book, Erickson reveals a framework Gen Y’s can use to develop their own criteria for making career choices, how X’ers and Boomers view Generation Y, and the top 10 rules that can help Generation Y’s succeed in the corporate world.
On a recent episode of Total Career Success, Erickson shared how Gen Y’s can use their unique strengths to understand and influence their professional relationships, to figure out how they define “success,” and to help them find their way in the changing workplace.
Co-host Sheryl Dawson said,
“Tammy Erickson is an expert in workforce trends and talent management solutions. Tammy helps you decide what you want and shows you how to go about getting it. The great thing that helps Gen Y integrate at work is the fact that they love their parent’s generation – the Boomers! This helps Gen Y’s establish trust among older colleagues and bosses quickly and provides a foundation for developing positive working relationships.”
Erickson’s interview is available for download or listening online at http://www.voiceamerica.com/voiceamerica/vepisode.aspx?aid=47353. Her book, Plugged In: The Generation Y Guide to Thriving at Work, is available from Amazon.com and Amazon.ca.

